One of my favorite email analysts, David Daniels from Jupiterresearch, just published a new report on Email Marketing to Small Businesses. The report is based on a survey of small businesses conducted in April 2008.
The overall conclusion:
"E-mail marketing is an efficient tool for pushing small businesses through the consideration and purchase process, with the number of small businesses (i.e., with fewer than 100 employees) researching products and services online increasing."
A few great findings:
* Small-business owners receive on average 27 email messages per day -- more than a typical consumer
* While small-business owners are highly engaged, 19% change their email addresses every six months -- a significant attrition rate for a B2B marketer
I highly encourage you to read the full report.
One final thought, while small-business owners are more engaged in email themselves as a buying channel, small-business owners are also more and more starting to adopt email as a channel that they use for their own marketing purposes. We recently launched Yesmail Direct, an easy to use online marketing tool that facilitates email, direct mail, and customer management. For a free 60-day trial including 500 free emails and 100 free postcards; check out the site:
www.yesmaildirect.com
The overall conclusion:
"E-mail marketing is an efficient tool for pushing small businesses through the consideration and purchase process, with the number of small businesses (i.e., with fewer than 100 employees) researching products and services online increasing."
A few great findings:
* Small-business owners receive on average 27 email messages per day -- more than a typical consumer
* While small-business owners are highly engaged, 19% change their email addresses every six months -- a significant attrition rate for a B2B marketer
I highly encourage you to read the full report.
One final thought, while small-business owners are more engaged in email themselves as a buying channel, small-business owners are also more and more starting to adopt email as a channel that they use for their own marketing purposes. We recently launched Yesmail Direct, an easy to use online marketing tool that facilitates email, direct mail, and customer management. For a free 60-day trial including 500 free emails and 100 free postcards; check out the site:
www.yesmaildirect.com
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