Email Marketing Lounge

One of our ace developers, Chris Jones, is an expert panelist this evening in Portland, Oregon at a "How Do You Do It?" Agile Development event hosted by the Software Association of Oregon. Go to SAO Events Calendar for more... Read

Several our clients are actively looking at how best to integrate product reviews into their email marketing program. In partnership with Bazaarvoice and one of our key clients, Northern Tool, we have jointly published a great case study detailing... Read

Each quarter our Professional Services team creates an Industry Benchmark report for our clients who use Yesmail Enterprise. The report is an opportunity for our teams to understand how a particular client is performing when compared to others in their... Read

Dale and Thomas, a long time client of ours, has experienced some incredible results through the integration of Web Analytics and Email. Check out the press release touting the benefits they've seen through a joint integration with Yesmail and Omniture... Read

You know the political season is in full swing when my local gelato restaurant (Shameless plug for Staccato Gelato) offers up scoops of "Baracky Road"...Taking things a bit further Ben & Jerry's announced yesterday a great promotion for a "Free... Read

There has been a lot of information published over the past few weeks regarding the economic uncertainty we find ourselves in.A few items every marketer should be thinking through:* Dashboard: What are the key metrics that you need to have... Read

Kudos to Restoration Hardware for coming out with one of the first 'bailout' connected marketing campaign that I've seen. Today Restoration Hardware sent the following email message:The email campaign highlights the following benefits:* $100 Gift Voucher toward any order of... Read

I celebrated my birthday on Monday and received the usual array of "Happy Birthday's" from family, friends, and even some marketers who have implemented the ever popular "Birthday Email". That is, the email that is automated and sent on every... Read

DM News is reporting today that the Interactive Advertising Bureau (IAB) in its recently published Email Data Management Best Practices is now recommending that marketers only send email to those who have 'opted in' to receive it. The article further... Read

Last week we won an OMMA Award for Best Standalone Email Creative for a campaign that we designed for HP called "HP Recycles". Over the last ten years we have had a lot of fun designing amazing, award-winning creative... Read