The creative team here at Infogroup/Yesmail continues to earn recognition for 'out of the box' email design. Literally, out of the box. Our HP campaign was recently recognized by Chad White for visually surprising recipients with a playful design that... More

The creative team here at Infogroup/Yesmail continues to earn recognition for 'out of the box' email design. Literally, out of the box. Our HP campaign was recently recognized by Chad White for visually surprising recipients with a playful design that has Shrek's arm breaking outside of the grid. As he points out, this isn't a common tactic used today, but when it is used it certainly does grab your attention. Our HP Monsters Vs. Aliens message was also designed to break the grid and received awards from Creative Media and OMMA. A shout-out to our award-winning creative team here at Infogroup/Yesmail - nice work!

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We are proud to announce that we have won another Interactive Advertising Competition award with HP. HP was awarded the 2010 Internet Advertising Competition Award for Best Technology Email Message Campaign for their Windows 7 Launch multi-message series.HP created a customized... More

We are proud to announce that we have won another Interactive Advertising Competition award with HP.
 
HP was awarded the 2010 Internet Advertising Competition Award for Best Technology Email Message Campaign for their Windows 7 Launch multi-message series.

HP created a customized email message stream to highlight the new Windows® 7 operating system and associated new product launches. The targeted audience consisted of tech savvy email subscribers, which allowed HP to focus more attention on the new product designs featuring the new operating system, rather than on the operating system itself. The Windows® 7 launch proved a huge success, with customer engagement metrics 20% higher than typical email campaigns and significant revenue generated.
 
The Windows 7® Launch was another example of the strong collaboration between HP and Yesmail, with Yesmail providing creative design and strategic consulting, as well as full service campaign management and execution.
 
The full list of IAC award winners can be found here.
 
This is the second IAC award for Yesmail and HP. We also won the Best Computer Retailer Email message award in 2009 for the HP Mini 1000 campaign.
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We are proud to announce that we have won the Gold Marketing Sherpa Award for Best Dynamic Content or Personalized Email for the Microsoft Enhanced Hotmail and Messenger Launch. Background: Microsoft recently launched enhanced mobile versions of its Windows Live... More

We are proud to announce that we have won the Gold Marketing Sherpa Award for Best Dynamic Content or Personalized Email for the Microsoft Enhanced Hotmail and Messenger Launch.
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We are proud to announce that we have won the Silver Marketing Shepa Award for Best Opt-In or List Growth Message (B2C) for the My Coke Rewards Community Invite. Every quarter, My Coke Rewards reaches out to a select few... More

We are proud to announce that we have won the Silver Marketing Shepa Award for Best Opt-In or List Growth Message (B2C) for the My Coke Rewards Community Invite.

Every quarter, My Coke Rewards reaches out to a select few of its members to join the My Coke Rewards community.  Community members have a chance to regularly share ideas, opinions, and other feedback with the My Coke Rewards team to make the program better for all members.  As noted in the email, "community members' feedback this year helped give mycokerewards.com a bold new design that's faster to use and easier to get around," among other great ideas and recommendations.

Other recent creative awards and recognitions include:

• 2009 Creative Media Awards - Best Email: Hewlett-Packard's "HP Monster Sale"; Finalist Coca-Cola / Vault Double Points
• 2009 Internet Advertising Competition Award - Best Computer Retailer Email message: "HP Mini 1000 campaign"
• 2009 Ad: Tech Awards Finalists - HP Mini 1000: The Perfect Mobile Companion & HP Voodoo Monthly Newsletter

Congratulations to our Creative Services team! They continue to deliver break-out email design that drives engagement and delivers results.

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Yesmail is very proud to receive the HIGHEST SCORE for the "Current Offering" category! This category is an aggregate score representing scores from the following subcategories: Functionality, Technology Platform, and Services. This is a tremendous honor and reflects the dedication,... More

Yesmail is very proud to receive the HIGHEST SCORE for the "Current Offering" category! This category is an aggregate score representing scores from the following subcategories: Functionality, Technology Platform, and Services.

This is a tremendous honor and reflects the dedication, commitment, and innovation that our entire organization brings each and every day.

We received perfect scores in 31 categories; including:

• Current offering:
  • Functionality - 12 Perfect Scores:
    • Campaign Management - Campaign Automation
    • Campaign Management - Transactional Messaging
    • Campaign Management - Interface
    • Campaign Management - Content Library
    • Dynamic Content - Process
    • Dynamic Content - Scalability
    • Analysis and Reporting - Flexibility
    • Control - Data
    • Control - Mailings
    • Additional Functionality - Mobile
    • Additional Functionality - Other
  • Technology Platform - 8 Perfect Scores: (8 out of 14)
    • Data Model
    • Data Storage and Security
    • Integration - Initiation
    • Integration - Systems
    • Deliverability Management - Assignment of IP Addresses
    • Deliverability Management - Authentication/Reputation Services
    • Reliability - Throughput Speed
    • Reliability - Volume
  • Services - 6 Perfect Scores:
    • Technology Services
    • Marketing Services - Strategy Services
    • Marketing Services - Campaign Management Services
    • Marketing Services - Analytic Services
    • Marketing Services - Creative Services
    • Marketing Services - Other Services
• Strategy - 2 Perfect Scores:
  • Strength of Management Team
  • Product Roadmap
• Market Presence - 3 Perfect Scores:
  • Email Services Revenue
  • Financial Well-Being
  • Physical Locations and Geographic Reach

A great quote from the report: "Yesmail services rich, sophisticated global email programs that include "millions of triggers" and behavioral elements. Clients report that Yesmail does an incredible job of servicing their account 'from soup to nuts.'"

Read the full report

The entire company is looking forward to building upon that success in 2010 with amazing new technology innovations and service offerings on the horizon.

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The best computing solutions are patterned after biology - they have the ability to quickly adapt and learn in response to stimulus. Similarly, some of the most intriguing musical performances have the same qualities More

Like all biological life forms, they have the innate ability to quickly adapt to their surroundings in response to stimulus.  To adapt, but also learn and evolve.

By comparison, the best computing solutions are patterned after biology - they have the ability to quickly adapt and learn in response to stimulus.  Similarly, some of the most intriguing musical performances have the same qualities.

Take for example, the song "Quadrant 4", from Billy Cobham's Spectrum album. (Go to iTunes and download it, then continue.)  The song is based on one of the most familiar, basic patterns in music: the blues.  Yet the four musicians take this most basic of formats, blues in 4/4 time (four beats to a measure), and twist it into something entirely new - largely in response to each other - all at breakneck speed.

The first minute is an improvised keyboard and drums segment.  The ambidextrous drummer, Billy Cobham, plays like a speeding locomotive: both feet and hands churning away with mind-boggling speed and precision.  At the 0:57 second mark, you'll hear him and the keyboardist playfully mimic each other as they head into the main section of the song.

At the 2:50 mark, you'll hear a perfect example of adaptation in response to stimulus - the guitarist goes off on a rhythmic and melodic tangent, and the drummer instantly adapts in a very complex 6-second game of "follow the leader".   Not something you could exactly predict, or maybe even understand, but the result? "Wow."

In the end, what they did was take a familiar structure (4/4 blues), adapt it in real time, and create something deeply personalized and compelling on the spot.

An elite few interactive marketing software solutions have this same ability: to take something basic and familiar (an email marketing message, website, microsite, social media communication, etc.), receive real-time campaign feedback stimulus, and then adapt, learn and continually evolve it - all in real time, at breakneck speed.  Yesmail has such a solution, one that has received a patent for its universal ability to dynamically adapt and learn as it personalizes interactive media channel content. Examples of this real-time "situational awareness" stimuli that can be received from the targeted audience are:

- What time is it where the email or webpage is being opened?
- Where is the viewer of the email or webpage when it is being opened?
- What is the weather like at that location?

Those are just a few examples of how this solution - similar to our musician friends - can create something highly personalized, relevant and compelling on the spot.

You'll be hearing a lot more about this innovation in the weeks to come.  I'm pretty sure it will make you say, "Wow." Less

Yesmail is proud to announce the birth of a sparkling new website: cokeusa.com!  This website was developed by Yesmail and our partner R2integrated.Coke USA provides The Coca-Cola Company with an excellent opportunity to communicate directly with key decision makers... More

Yesmail is proud to announce the birth of a sparkling new website: cokeusa.com!  This website was developed by Yesmail and our partner R2integrated.

Coke USA provides The Coca-Cola Company with an excellent opportunity to communicate directly with key decision makers at home in a refreshing new way. The website speaks to an audience thirsty for an online experience with content that resonates with practicality, pertinence, and accessibility: not mere marketing and promotion. In this way, Coca-Cola can strike a unique relationship with consumers, increasing loyalty through the gift of inspiration, entertainment, and education.

By combining Yesmail's fresh content strategy that serves up relevant, useful, engaging, and inspiring articles and tips with R2integrated's beautiful, intuitive, and fluidly functional build, we created an experience specifically designed to connect with decision makers: a site that speaks directly to a consumer with a friendly style and respect for their busy lives.  

Check out the new website and let us know what you think! Less