Kudos to Dominos, our savvy pizza client for engaging their active customer base, now 6 million strong, with a great "Show your pizza" campaign.  The promotion, mailed out to their opt-in database, encourages people to make their own pizzas and... More

Kudos to Dominos, our savvy pizza client for engaging their active customer base, now 6 million strong, with a great "Show your pizza" campaign.  The promotion, mailed out to their opt-in database, encourages people to make their own pizzas and submit images of them for the chance to win a spot in a print advertisement. Dominos is also giving eight consumers $500 in the second installment of the Show Your Pizza promotion, which runs through August 23.

We all know that multi-channel marketing is a great way to engage your customers through one of the many channels they prefer - and pairing email with a campaign that motivates people to have a dialog with you, in this case sharing photos, is just plain smart.  Those folks that get their homemade pizzas published by Dominos are going to share it with their network - and that will in turn inspire more people to sign up with Dominos to play along, and low and behold discover just how easy Dominos makes it to order from them.  

In fact, my welcome email, shed some new light for me personally on how easy it is to order - in advance, on my phone and it's easy to get local specials and coupons.  I'll be sharing that email with my friends for sure.  Now I just need to get my kids to make a creative pizza to submit and send that along - who can pass up the chance to have fun and possibly $500 bucks for their future college fund! Less

Yesmail is very proud to receive the HIGHEST SCORE for the "Current Offering" category! This category is an aggregate score representing scores from the following subcategories: Functionality, Technology Platform, and Services. This is a tremendous honor and reflects the dedication,... More

Yesmail is very proud to receive the HIGHEST SCORE for the "Current Offering" category! This category is an aggregate score representing scores from the following subcategories: Functionality, Technology Platform, and Services.

This is a tremendous honor and reflects the dedication, commitment, and innovation that our entire organization brings each and every day.

We received perfect scores in 31 categories; including:

• Current offering:
  • Functionality - 12 Perfect Scores:
    • Campaign Management - Campaign Automation
    • Campaign Management - Transactional Messaging
    • Campaign Management - Interface
    • Campaign Management - Content Library
    • Dynamic Content - Process
    • Dynamic Content - Scalability
    • Analysis and Reporting - Flexibility
    • Control - Data
    • Control - Mailings
    • Additional Functionality - Mobile
    • Additional Functionality - Other
  • Technology Platform - 8 Perfect Scores: (8 out of 14)
    • Data Model
    • Data Storage and Security
    • Integration - Initiation
    • Integration - Systems
    • Deliverability Management - Assignment of IP Addresses
    • Deliverability Management - Authentication/Reputation Services
    • Reliability - Throughput Speed
    • Reliability - Volume
  • Services - 6 Perfect Scores:
    • Technology Services
    • Marketing Services - Strategy Services
    • Marketing Services - Campaign Management Services
    • Marketing Services - Analytic Services
    • Marketing Services - Creative Services
    • Marketing Services - Other Services
• Strategy - 2 Perfect Scores:
  • Strength of Management Team
  • Product Roadmap
• Market Presence - 3 Perfect Scores:
  • Email Services Revenue
  • Financial Well-Being
  • Physical Locations and Geographic Reach

A great quote from the report: "Yesmail services rich, sophisticated global email programs that include "millions of triggers" and behavioral elements. Clients report that Yesmail does an incredible job of servicing their account 'from soup to nuts.'"

Read the full report

The entire company is looking forward to building upon that success in 2010 with amazing new technology innovations and service offerings on the horizon.

Happy New Year! Less

Our partner, ShareThis released a survey recently about how content is shared in different channels.  Email remains the tool of choice for sharing content; accounting for 46% of content-sharing activity compared to 33% for Facebook, 14.5% via other channels and... More

Our partner, ShareThis released a survey recently about how content is shared in different channels.  Email remains the tool of choice for sharing content; accounting for 46% of content-sharing activity compared to 33% for Facebook, 14.5% via other channels and just 6% for Twitter. According to new research from Share This, Twitter and Facebook may be all the rage, but ordinary email is still king when it comes to sharing content online.

People who receive links through ShareThis also tend to spend time with the content, at an average 2.95 page views per click, followed by Facebook (2.76), with Twitter trailing at 1.66. This information definitely supports the notion that information being sent to you by friends is more highly regarded and trusted over the vast amount of content pushed directly to online audiences by businesses and organizations.

The company's "ShareThis" button has become ubiquitous at the end of articles and blog posts, linking to a widget that lets users share material via email, instant messenger and social networking tools including Facebook, Twitter, StumbleUpon and Yahoo Buzz. With user data from 200 million monthly visitors across 130,000 sites, the service has amassed a wealth of data about how people share and engage with content.

Read more from MediaPost News Less

It's interesting in marketing, how everyone is an expert and a critic commenting and critiquing at will.  Given vastly diverse company structure, budget and priority - could you ever expect a "one-size fits all strategy" or ever be so bold... More

It's interesting in marketing, how everyone is an expert and a critic commenting and critiquing at will.  Given vastly diverse company structure, budget and priority - could you ever expect a "one-size fits all strategy" or ever be so bold as to espouse "my way is the right way?" 

Absolutely not.

At Yesmail although our specialty is email marketing, we obviously face the same challenges of every other business on the planet; lead generation, brand perception, product awareness.  We leverage the same programs as everyone else, creating and executing our own marketing mix that makes sense for us. All on a budget, all executed based on company priority.

Like many other companies, today we are focusing our time on search engine optimization of our sites, paid search, online advertising and experimenting with social media.  A much smaller portion of the budget is dedicated to the execution of traditional lead generation programs that range from industry events, email marketing (of course), and webinars, to network-driven cost-per-lead (CPL) programs.  Through all of these activities one of the main goals is to grow our marketing database of prospects.  We do this by offering topical content that we hope readers will find useful - and here's the standard practice of which many differing opinions collide - we collect basic contact and qualification information, thereby opting them in.  Why? Because then at least we have a somewhat qualified prospect to try and start a conversation with...   and Yada yada yada.

So, the question for people on this blog post is, do you (those of you that are marketers) go out of your way target numerous criteria within a publisher-rented  acquisition list? Do you suppress competitive domains ?  And if the answer is yes, then why?  If it doesn't save you even a buck when it's not a CPM-based mailing - is it worth it?  Or do you believe in the theory of casting a broader net to start and then build you targeted campaigns on subsequent mailings?  Answers that I imagine I'd get:

A.    My products/services have only 1 true target - there's no chance of cross-selling or upselling, so I have to narrow the original list
B.    I want to keep the competition away from my stuff (you know they'll find it anyway - right?  Let's not be naïve), and so I suppress their domains
C.    I'm a master of targeting.   Come on, it's just plain standard practice
D.    I don't care what you say - it saves me money

It's just an interesting discussion to have among marketing professionals - discussing best practices.  By the way - the impetus of this post raises a thought provoking discussion based on a flurry of barb-trading between the well known, Ken Magill of Magilla Marketing and eROI a local competitor in the ESP space about the publisher list I rented for an opt-in campaign.  Back to the earlier point; everyone is a critic. Less