We are proud to announce that we have won another Interactive Advertising Competition award with HP. HP was awarded the 2010 Internet Advertising Competition Award for Best Technology Email Message Campaign for their Windows 7 Launch multi-message series.HP created a customized... More

We are proud to announce that we have won another Interactive Advertising Competition award with HP.
 
HP was awarded the 2010 Internet Advertising Competition Award for Best Technology Email Message Campaign for their Windows 7 Launch multi-message series.

HP created a customized email message stream to highlight the new Windows® 7 operating system and associated new product launches. The targeted audience consisted of tech savvy email subscribers, which allowed HP to focus more attention on the new product designs featuring the new operating system, rather than on the operating system itself. The Windows® 7 launch proved a huge success, with customer engagement metrics 20% higher than typical email campaigns and significant revenue generated.
 
The Windows 7® Launch was another example of the strong collaboration between HP and Yesmail, with Yesmail providing creative design and strategic consulting, as well as full service campaign management and execution.
 
The full list of IAC award winners can be found here.
 
This is the second IAC award for Yesmail and HP. We also won the Best Computer Retailer Email message award in 2009 for the HP Mini 1000 campaign.
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Today I read an interesting article on the Email Experience Council website that prompted me to consider whether win back programs are "smart marketing or a failure of strategy". There are some interesting debates on both sides. I agree that... More

Today I read an interesting article on the Email Experience Council website that prompted me to consider whether win back programs are "smart marketing or a failure of strategy". There are some interesting debates on both sides. I agree that marketers should be more focused on early and sustained engagement tactics so they don't have to build strategies to win back lost customers, but the reality is that most email lists contain a significant portion of non-responders.
 
In my opinion, the right lifecycle marketing approach is a combination of consistently delivering relevant content in your ongoing communication, and then testing the introduction of periodic "win back" campaigns to re-engage dormant customers.
 
For me, the first step in understanding why customers go dormant is to evaluate general consumer buying behavior, and then build test strategies to learn how you can influence response. I'm an avid online shopper so I use my own buying behavior as a barometer for average customer behavior. Like most consumers, my online buying peaks around special events: Mother's Day, back to school, Christmas, birthdays and seasonal weather changes. But I'm also always looking for a good deal, and I frequently respond to well-timed win back promotions.
 
Here are some tactics that work for me:
 
1) Continue sending me offers even when I'm not actively shopping
I usually send flowers to my mother-in-law on her birthday every year, so I appreciate the annual reminders from ProFlowers to place my order. The rest of the year I'm not paying as much attention to their emails. That doesn't mean I don't want to shop with them anymore, it just means it's not relevant to me right now. The "3 day surprise" message ProFlowers sent this week caught my attention and is a good example of how to maintain engagement with customers even when they aren't actively shopping with you.

Note: You need to test frequency of messaging to your non-responders. You will probably find pockets of old non-responders that do not produce enough revenue to justify ongoing mailing costs. Well executed tests will help you find the right targeting balance to produce a positive ROI.


2) Tell me you miss and appreciate me
This win back message from Steven Madden gets right to the point. The subject line was "We miss you so here's a gift just for you." The offer is compelling, it feels sincere, and it gives me a great reason to shop again.











3) Give me some options
As part of their comprehensive lifecycle marketing approach, HP has implemented a multi-message revival program to win back old non-responders. One of the messages in the series addresses the subject of continued messaging and gives the consumer the prominent option to unsubscribe. This message series serves dual purposes. It re-engages some old non-responders and generates incremental revenue, but it also helps cleanse the list of subscribers who may no longer find the messages relevant. Personally, I'm more intrigued by the free gift offer than the unsubscribe link.

So my conclusion is that win back programs are smart marketing. Focus on sustaining subscriber engagement, but don't overlook the benefit of well-timed win back offers to re-engage with dormant customers.
 
You can read the full EEC article here:
Win Back Programs: Smart Marketing or Failure of Strategy?
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Today Yesmail Professional Services hosted a webinar for our clients called Getting into the in-box: Deliverability in 2010. Deliverability continues to be a top concern and challenge for all email marketers, and since it is a constantly changing landscape it... More

Today Yesmail Professional Services hosted a webinar for our clients called Getting into the in-box: Deliverability in 2010. Deliverability continues to be a top concern and challenge for all email marketers, and since it is a constantly changing landscape it is important for us to take the time to update our knowledge and stay on top of emerging trends and opportunities.
 
Jason Warnock, Director of Deliverability and Bob Sybydlo, Deliverability Analyst shared some great information about the state of deliverability including compliance, legal and technical challenges all senders face.
 
They helped our clients understand how ISP actions can impact deliverability, what Yesmail does every day to help our client's get their email delivered, and what steps senders need to take to ensure their email gets into the in-box.
 
Key topics covered included:

• Email authentication
• Campaign volume monitoring
• Abuse and hard bounce metric tracking
• How to combat mail stream pollution
• Standard bulking and blocking challenges
• Creative content blocking

It was a great event. If you would like a copy of the presentation, please email me.
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Develop original contentMake sure you show value to your customers by providing original, useful, or at least fun and entertaining content via your feed(s).  Sales announcements, store openings, new items, causes supported, service outings and restorations - all of these... More

Develop original content
Make sure you show value to your customers by providing original, useful, or at least fun and entertaining content via your feed(s).  Sales announcements, store openings, new items, causes supported, service outings and restorations - all of these are great, proactive ways to communicate with your followers.  Remember to be brief (obey the 140 character limit!) but not too brief.  Leave the "gr8" abbreviations for SMS whenever possible.
 
Include links to relevant content
140 characters isn't much space to work with, but you can and should include relevant links to website content in your Tweets. To save space you can shorten URLS and track clicks for free using services like bit.ly
 
Track response
Twitter response tracking is limited, but you do have some important success metrics you can monitor.
 
Yesmail Enterprise will help you track:

• What you tweeted
• When you tweeted
• How many were following you when you tweeted

Additionally, you can track:

• Follower trends - are the number of followers increasing with your marketing efforts? Increases and decreases in follower trends can also be tied to engagement and relevancy of your content.
• Clicks - how many clicks are you getting on the links in your Tweets? How many clicks do you get on email content promoting Twitter?
• Conversion - if you have revenue tracking codes as part of your URLs you can track website visits and revenue generated by your Tweets.

With patience, perseverance, and an open mind, you can make Twitter a core component of your marketing strategy and improve the results of your email initiatives as well.

Catch up on Part 1 to learn more about how Yesmail Enterprise allows you to centralize the management of a single marketing campaign across many channels. Less

This week we announced our new Twitter Campaign Management feature available in Yesmail Enterprise. This is exciting news for marketers, because now you can save time by centralizing the management, coordination, and analysis of a single marketing campaign across many... More

This week we announced our new Twitter Campaign Management feature available in Yesmail Enterprise. This is exciting news for marketers, because now you can save time by centralizing the management, coordination, and analysis of a single marketing campaign across many channels (email + social + mobile) within one tool.

It only takes three simple steps to execute your Twitter campaigns in Enterprise:

1. You set up your account
2. Create your content (up to 140 characters)
3. Schedule and send

Not sure where to get started? Twitter crosses many of the boundaries of social, email, and SMS and requires its own approach to be truly successful.  Here are some best practices to keep in mind as you develop your Twitter marketing strategy.

Promote Twitter in your emails and on your website
Make sure your customers know how to find you and what benefits they will get from following you on Twitter. Will you send special discounts or give them early notice of new products or sales? Will you keep your followers updated on the latest events?

Dick's Sporting Goods sent their email subscribers an invitation to follow them on Twitter with a nice Free Shipping incentive.  The message did a good job creating visibility and outlining the benefits for followers.

Integrate Twitter with your email program
Twitter can be used to announce special sales and promotions, or to create viral buzz for new marketing campaigns. With Twitter Campaign Management you can schedule tweets as teasers or chasers for email campaigns, or send out special "twitter only" deals. Your  Twitter strategy should complement your other marketing channels, not be a stand alone.

Buy.com's Tweet 'n Seek campaign is a great example of a multi-channel strategy.  They promoted a "social scavenger hunt' via email and website banners. Clues were tweeted to followers, and then the community posted their answers on Buy.com's Facebook page.

One Twitter feed may not be enough
If you have a large company, several customer-facing departments, or varied products or services, you may need more than one Twitter feed.  Don't try to cram several disparate message streams into one account if you don't have to; create individual feeds for specific topics or customers to drive more value to the end user. For example, you could set up one Twitter feed for Customer Service, and a second Twitter feed for Marketing.

Stay tuned next week for Part 2 and learn about developing original content, including relevant links, and using Yesmail Enterprise to track responses.
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We are proud to announce that we have won the Gold Marketing Sherpa Award for Best Dynamic Content or Personalized Email for the Microsoft Enhanced Hotmail and Messenger Launch. Background: Microsoft recently launched enhanced mobile versions of its Windows Live... More

We are proud to announce that we have won the Gold Marketing Sherpa Award for Best Dynamic Content or Personalized Email for the Microsoft Enhanced Hotmail and Messenger Launch.
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We are proud to announce that we have won the Silver Marketing Shepa Award for Best Opt-In or List Growth Message (B2C) for the My Coke Rewards Community Invite. Every quarter, My Coke Rewards reaches out to a select few... More

We are proud to announce that we have won the Silver Marketing Shepa Award for Best Opt-In or List Growth Message (B2C) for the My Coke Rewards Community Invite.

Every quarter, My Coke Rewards reaches out to a select few of its members to join the My Coke Rewards community.  Community members have a chance to regularly share ideas, opinions, and other feedback with the My Coke Rewards team to make the program better for all members.  As noted in the email, "community members' feedback this year helped give mycokerewards.com a bold new design that's faster to use and easier to get around," among other great ideas and recommendations.

Other recent creative awards and recognitions include:

• 2009 Creative Media Awards - Best Email: Hewlett-Packard's "HP Monster Sale"; Finalist Coca-Cola / Vault Double Points
• 2009 Internet Advertising Competition Award - Best Computer Retailer Email message: "HP Mini 1000 campaign"
• 2009 Ad: Tech Awards Finalists - HP Mini 1000: The Perfect Mobile Companion & HP Voodoo Monthly Newsletter

Congratulations to our Creative Services team! They continue to deliver break-out email design that drives engagement and delivers results.

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Select tests that make an impactThere are an infinite number of tests you can perform, but here is a quick list of some test concepts we have seen produce actionable results: Subject Lines: While subject line testing is probably not going... More

Select tests that make an impact
There are an infinite number of tests you can perform, but here is a quick list of some test concepts we have seen produce actionable results:
 

• Subject Lines: While subject line testing is probably not going to be the biggest impact to the business, it's certainly a great place to start with its ease of execution. The test is simple, randomly assign two or more subject lines and measure response on the backend. Make sure you keep your key success metrics in mind. A quirky subject line may produce more opens, but if it doesn't drive more revenue it may not be a winner.
  
  
• Sense of Urgency: Creating a sense of urgency around the offer/call-to-action can produce outstanding results. Classic examples of "urgent" language include "Only 2 Days Left" and "Ends Soon" - - anything that contributes to the subscriber acting now. This is one of the first tests that should be executed when developing a new email program.
  
  
• Call-to-Action:  Having a clear call to action is an essential part of all email messages. Where you can really drive the business forward is testing different call-to-action tactics. Examples include testing different call-to-action "buttons" and testing the call-to-action placement within the message.
  
  
• Multi-series Messaging: Multi-message streams can be tested in content, number of messages in the stream, and timing. This is an area that can really stretch the imagination of your Marketing Team - - the sky is the limit with testing!

 
Fit testing into your marketing calendar
To adopt a consistent approach to testing, it needs to be something you commit to and don't de-prioritize. Consider developing a 12 month test calendar to keep yourself on track. Identify a handful of items you want to test during each quarter, and then add them into your marketing calendar to keep track of your goals, test execution dates, when it's time to analyze your results, and key findings.
 
Finally, acknowledge that all of your tests will not work. This is part of the continuous learning cycle. Test your theories, analyze your results, draw conclusions, and then move on to the next opportunity.
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Most marketers understand the value of periodically testing a new product or strategy, but testing should be a regular part of your email program. It's easy to become complacent with testing, especially if your program is performing well. But adopting... More

Most marketers understand the value of periodically testing a new product or strategy, but testing should be a regular part of your email program. It's easy to become complacent with testing, especially if your program is performing well. But adopting a consistent approach to testing will ensure that you understand the impact of changes you are making to your program over time and that you are committed to continuous learning.
 
Here are some key things to keep in mind as you evaluate your own testing approach:
 
Define your goals
Testing without defining your goals is a sure way to waste your time. Make sure you clearly define what you are trying to learn. Are you trying to increase conversion? Are you trying to increase open rates? Are you trying to increase engagement or clicks? Create a list of questions you want to answer and then use that as a starting place for building your plan.
 
Make sure you can measure results
Before you execute a test, make sure you have the tools in place to measure response. You may need separate revenue tracking codes for test cells, or you may need to apply a special code to test records so you can separate results. Figure this out in advance and you will save yourself a headache on the backend.
 
Make sure your test is significant
First, make sure your test sample size is large enough to produce actionable results. Since program response varies, there is not a magic number of records to test, but there are calculators you can use to determine if your test sample size is statistically valid. Second, make sure that your test is different enough from your control to produce actionable results. For example, if you are testing subject lines your probably will not see a significant difference in response if you only change one or two words. Differences need to be more drastic to be measurable.

Stay tuned for Part 2 next week to learn more about selecting tests that make an impact and the importance of consistent, regular testing.
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According to a recent survey published by eMarketer, nearly 54% of consumers surveyed help friends or family members with purchase decisions, and more than 40% share advice based on information they have read online. So how can you encourage your... More

According to a recent survey published by eMarketer, nearly 54% of consumers surveyed help friends or family members with purchase decisions, and more than 40% share advice based on information they have read online. So how can you encourage your email subscribers to join the conversation about your brand? Here are some simple tips to help you harness brand advocates with email and use that information to influence purchase decisions.

Include Forward to a Friend (FTAF) or Share with your Network (SWYN) feature in email messages with strong viral content. Sharing features are most effective for promotional messages with great deals, limited time offers or new product announcements. 

Send a post-purchase product review. The most effective examples I have seen are sent within two weeks following product delivery and include dynamic content reminding the consumer what they purchased.
 
Here are some recent examples from my own inbox:
Macy's
GAP

Crate&Barrel
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You probably have access to web analytics data that allows you to identify customers who have recently visited your website. This data can be used to create highly targeted follow up messages to increase conversion. More

In Part 1, we introduced triggered messages and transaction communications.  Part 2 presents even more strategies to increase your email marketing response rates.

Web Analytics Triggers
You probably have access to web analytics data that allows you to identify customers who have recently visited your website. This data can be used to create highly targeted follow up messages to increase conversion. For example, you can develop a triggered message to be sent to email subscribers who abandon their shopping carts without making a purchase. Or you can send educational messages to consumers who browse specific product categories to help them make a purchase. Sometimes all it takes is a friendly reminder, or a well timed offer to push consumers over the purchase hurdle.
 
Key Events
Special dates and events are the perfect time to send personalized communication to your email subscribers, and most of the information you need to set up the triggers is probably already in your database.  Examples of date driven triggered messages include:

• Welcome to the email program
• Happy birthday
• Email anniversary
• Seasonal purchase reminders

This isn't an all encompassing list of triggered messaging possibilities, but I think it is a good place to start. Once you start adding more triggered messaging into your marketing strategy, you will see an increase in your overall response rates and succeed at delivering more relevant content to your subscribers. 
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Want to increase response? Introduce more triggered messages If you are looking for ways to maximize your email program response and increase conversions, consider introducing more triggered messages to your marketing strategy.  Triggered messages are typically automated campaigns based on consumer... More

Want to increase response? Introduce more triggered messages
 
If you are looking for ways to maximize your email program response and increase conversions, consider introducing more triggered messages to your marketing strategy.
 
Triggered messages are typically automated campaigns based on consumer behavior or key events, like a purchase, website visit, or a special date. Since these events are relevant to consumers, they generally produce the highest response and conversion rates of all email campaigns. And since they are automated, they require limited resources and are easy to maintain.
 
While you are planning for 2010, ask yourself if you are communicating with consumers at all relevant touch points. If you don't have one already, I recommend creating a visual roadmap of your email marketing program to identify opportunities to add new messages triggered from consumer behavior.
 
Here are some campaign ideas to consider while you build your plan:
 
Transaction Messages
Transaction messages are an important part of a consumer's online shopping experience. As long as marketers ensure the transaction information is top priority (and get approval from their legal counsel), there is a great opportunity to introduce engaging marketing content to transactional messages following purchases or product registration. Some tactics to consider include:

• Add a website navigation bar in your transaction message template
• Cross-sell in purchase and shipping confirmations
• Invite consumers to join your email program
• Thank consumers for their purchase and provide an incentive to buy again
• Invite consumers to review their purchase

Stay tuned next week for Part 2: utilizing web analytics triggers and key events to increase your email program's response rate.
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The first 60 days after opt-in is the most critical time period to engage consumers, convert prospects into new customers, and incent first time buyers become repeat buyers. However, it is not uncommon to see email response rates drop by... More

The first 60 days after opt-in is the most critical time period to engage consumers, convert prospects into new customers, and incent first time buyers become repeat buyers. However, it is not uncommon to see email response rates drop by more than 50% in the first 60 days of a consumer's lifecycle. Understanding what drives consumers to opt-in to your email program, and what keeps them engaged is a challenge for all email marketers.
 
Here are some simple steps you can take to influence response during this critical time:

1. Analyze your data: The first place I recommend starting is taking a look at your own data to learn when the inevitable response "drop off" occurs for your new subscribers. One way to do this is to pick several fixed data sets (example: all opt-ins acquired during the weeks of July 1st, August 1st and September 1st), and then summarize message response by group over a 60- 90 day observation period. The reason for picking several data sets is to make sure your results are seen as a repeatable pattern, and not influenced by seasonality or a special event.
   
   When you analyze the data, you will likely see your highest response rates from your Welcome message, with a decline in response over time. Looking at this trend line will help you determine when engagement starts to drop off, which is a good place to test your early engagement messages. The same analysis can be done with purchase data to learn when consumers are most likely to make their first purchase following email opt-in.
   
   
2. Welcome: Make sure you are putting your best foot forward with your Welcome message. Your Welcome message is an important tool for setting subscriber expectations, but it can also be a huge revenue generator. Most consumers sign up for email programs because they are looking for great deals. Make sure your Welcome message includes strong branding, a clear call to action, and hopefully a nice welcome offer for first time purchasers.
   
   
3. Multi-message approach: Consider developing a multi-message Welcome campaign to introduce new subscribers to your program and engage them in ongoing communication. Good examples of multi-message strategies include the classic good-better-best series (improving offers extended to non-responders over time), or breaking program benefits into multiple messages (great for financial services or loyalty based programs where it may take more than one message to educate consumers).
   
   
4. Test offers & content: Use controlled testing to identify the right balance of offers and content to optimize early engagement. Some consumer profiles may respond better to rich offers, while others may be more engaged in educational content or surveys. This is also a good time to collect preference data and segment the content you deliver based on declared or inferred interests.
   
   
5. Promote multi-channel communication: Early in the customer lifecycle is also a great time to encourage consumers to engage with your brand through other channels like mobile and social networking. It is important to understand how consumers' communication preferences change over time, and you may find that email subscribers who are not currently engaged with your email program may be more responsive if you integrate email with other channels. So don't forget to collect mobile opt-ins from your email sign up page, and promote your social media campaigns to your email list.

Developing a good Early Engagement strategy can be challenging, but it is worth the effort and results in higher sustained email response and conversion rates over time.
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On Thursday, Yesmail Professional Services hosted a webinar for our clients called Getting Started with SMS. This was our first opportunity to talk with clients about our new Enterprise SMS campaign management features and share high level best practices information... More

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As we return to the office after a long holiday weekend and begin to dig out our inboxes, it is impossible not to notice the huge increase in email volume last week tied to Black Friday. Black Friday has been... More

As we return to the office after a long holiday weekend and begin to dig out our inboxes, it is impossible not to notice the huge increase in email volume last week tied to Black Friday. Black Friday has been a key sales day for retailers for years and typically sets the tone for the holiday season, but it is also clear that email marketers have embraced this event and used it to drive significant revenue growth.
 
According to ShopperTrak, retail sales rose .5% for Black Friday compared to 2008, but Online sales surged. According to an NRF survey, one-fourth of Americans shopping over the weekend (28.5%) were shopping online. Comscore reported that consumers spent $595 billion online, or 11% more than they spent in 2008.

Notable trends:

• Increased message frequency - experienced email marketers know they need to contact their customers more frequently during the holiday season to stay well positioned in the inbox and to keep hot deals top of mind. On average I received 3-5 emails from my favorite brands last week.
• Sales started early - many Black Friday sales started as early as Tuesday, and "doorbusters" were available online in the early evening on Thursday
• Free shipping isn't enough - most email marketers combined free shipping with 10-25% discounts
• Coupons are important - visits to coupon sites grew 17 percent versus a year ago to 3.3 million visitors
• Consumers still like their circulars - A study conducted by Deloitte before Thanksgiving found that 40% of consumers were still going to turn to print to get their deal info, and many etailers like Target, Dick's Sporting Goods, and ToysRUs acknowledged this preference by including links to the circulars in their email messages
• Mobile is making an impact - PayPal is reporting that mobile online payments surged nearly 650% compared to last year, and TheFind reported a 120% year over year surge in search queries on Black Friday.
• More marketers used social media to reach out to consumers with Facebook and Twitter promotions heading the list, and more consumers used their social networks to arm themselves with research prior to making in-store and online purchases

Brace yourself! Today is Cyber Monday and your inbox is bound to get another serious workout.
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We are thrilled to announce that Yesmail has added another creative design award to our growing list of industry recognitions. HP and Yesmail have won the Creative Media Award for Best Email for the HP Monster Sale campaign. More

We are thrilled to announce that Yesmail has added another creative design award to our growing list of industry recognitions.
 
HP and Yesmail have won the Creative Media Award for Best Email for the HP Monster Sale campaign. View the Creative Media Awards 2009 Winners.

In spring 2009, HP partnered with DreamWorks to launch a huge sale utilizing branding and themes from the Monsters vs. Aliens movie.  The objective of the campaign was to leverage the excitement surrounding the March 27th movie launch and generate incremental direct sales for HP.
 
The campaign consisted of 4 email messages launched over 10 days - March 30th through April 9th, 2009.  Each message leveraged key characters from the movie.  More than 12 million subscribers were targeted, with each subscriber receiving all of the messages in the 4-part series.  View all 4 email messages.
 
The Monster Sale campaign delivered outstanding results. Revenue per message sent was 80% higher than average compared to other messages launched during the quarter!  Click Rates were also strong at 37% higher than typical messages delivered over the same timeframe.  The significant increase in Click Rates indicates subscribers found the creative appealing and were interested and engaged in the content.  Final revenue numbers tallied from the Monster Sale indicated it was one of the most successful HP campaigns in 2009 to date.
 
In addition to winning this award, Yesmail also had two other finalists in the Creative Media Awards email category: Coca-cola "Try Vault Promotions" and Microsoft "Enhanced Hotmail and Messenger Launch".
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Many email marketers overlook simple ways to stay in touch with their subscribers such as Thank You and Birthday campaigns. As we get older, we like to pretend birthdays don't mean as much to us. But your birthday is the one special day each year when you get to celebrate YOU More

Many email marketers overlook simple ways to stay in touch with their subscribers such as Thank You and Birthday campaigns.
 
As we get older, we like to pretend birthdays don't mean as much to us. But your birthday is the one special day each year when you get to celebrate YOU.
 
As I approached my special day this year I received a steady flow of Birthday messages from some of my favorite brands. Take a look at some of these examples for inspiration:

My Coke Rewards
Eye catching emptying glass reveals bday message; Subject Line: Happy Birthday to You, Tanya

Warner Brothers
20% of my next purchase; Subject Line: "A Birthday Gift for You!"

Macy's
Free Shipping: Subject Line: "Happy Birthday! Celebrate with Free Shipping"

Papa Murphy's
Free cookie dough; Subject Line: "Your birthday is fresh on our minds"

Alaska Airlines
10% off my next ticket purchase; Subject Line: "Happy Birthday - Get 10% off Your Next Flight"

Old Navy
$10 off; Subject Line "It's Your Birthday! Take $10 Off"

There were a lot of nice messages here, but in hindsight, what surprised me the most is how many companies I actively purchase from who missed the opportunity to engage with me on my birthday. Don't overlook how good it makes your customers feel to be acknowledged on their special day. By capturing date of birth (or even just birthday month) as part of your opt-in process, you can deepen your relationship with your subscribers and even generate some incremental sales from birthday promotions. If you don't have date of birth on file, consider conducting a simple data append to enrich your targeting possibilities.
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As we enter 2009, it is a great time to reflect on successful strategies implemented in 2008 and prioritize how to spend precious budget dollars in the New Year. If I had my own email marketing budget to manage, here... More

As we enter 2009, it is a great time to reflect on successful strategies implemented in 2008 and prioritize how to spend precious budget dollars in the New Year. If I had my own email marketing budget to manage, here are some of the top new opportunities I would pursue: Predictive Modeling, Social Networking, Integrating Mobile Messaging into Email, and Triggered Messaging.

Learn more here.
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